Xiaomi a Chinese electronic company they invest in smartphones, gadgets, applications, custom operating system, and other electronic products over the world, they selling android based smartphones with their custom MIUI skin in most of the smartphones. Xiaomi has a sub-brand Redmi & POCO a recent launch brand with the device POCO F1, these sub-brand smartphones are manufactured and sold in India.
Recently Xiaomi officially announced that they are placing ads in smartphones based on custom MIUI skin operating system smartphones to make revenue to the developers of default applications of MIUI like in Settings, Music, Cleaner, File manager, Gallery applications, they also mentioned that ads shown in the applications will not access your data, but ads are showing with the help of user personal data. They used the tool in system UI to display relevant ads based on your activities without affecting your privacy, also Xiaomi gave an option to turn off the ads from the application to improve the user experience.

Check out the Xiaomi ads placed in Redmi Note 5 Pro in different default MIUI applications below,

Xiaomi Statement

Advertising has been and will continue to be an integral part of Xiaomi’s Internet services, a key component of the company’s business model,” the company said in the statement. “At the same time, we will uphold user experience by offering options to turn off the ads and by constantly improving our approach towards advertising, including adjusting where and when ads appear. Our philosophy is that ads should be unobtrusive, and users always have the option of receiving fewer recommendations.

How to Turn OFF Ads

Xiaomi given default settings to disable ads by going to Settings and tap to additional settings, then scroll down until for the option Privacy, now disable the “Personalized ad recommendation” in privacy option.

Step: 1

Go to Settings and scroll down & tap “Additional Settings”

Step: 2

In Additional Settings, search for the option “privacy” & tap.

Step: 3

Now Scroll down and find for the option “Ads Services” and click on that.

Step: 4

Turn OFF the toggle switch of Personalizesd ad recommendations option, That’s it.
Now check the applications like file manager, music, cleaner, contacts or any default MIUI apps for any ads found, if the ads till found means you need to disable the Recommendation settings for each unique MIUI applications.

Step: 1

Open the Security Scan applications & tap “Settings”

Step: 2

Now tap About option.

Step: 3

Turn Off the Recommendations toggle switch.
For example, open Security scan application and go to settings and tap the About option, now just turn OFF the Recommendations options, now no ads will be displayed in Security scan application. Almost all default applications having options like recommendations or receive recommendations in each application settings menu.


Xiaomi a giant in manufacturing & selling different electronic products around the world, they initially started their move in India with Redmi smartphones at budget segment with best specifications that makes huge users among India for Redmi smartphones, followed by that xiaomi sells Smartwatches, MI band series also they released their recent MI band 3  having an good results. Now due to this ads placing more users blaming Xiaomi via social network if xiaomi will not stop this, i think they lose their No.1 marketing & selling of smartphones in Future.

Note: All the pictures are taken & tested in Redmi Note 5 Pro Smartphone.